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Arsene Lavaux

Marketing executive consultant, Cisco

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Empower consumers to co-create the advertising content they are exposed to. No more ad noise in our lives. Simply sustainable value added.

For decades we have been inundated by mass marketing content that creates much more annoying noises in our lives than value.

What happens when consumers in the uprising of the mobile Internet era turn traditional marketing around by crowd-sourcing advertising content creation and aggregating consumer demand in near real time?

What would the implications be on our economy?
Would brands discover high-value marketing insight to create growth without pushing unwanted noise in consumers' lives?
What would be the implications of this new form of digital collaboration among consumers and brands on our environment?
Could it lead to a greater societal wealth?

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    Nov 30 2013: In the past, advertising and communication 1-dimensional nature. But today we are experiencing a major revolution in the advertising industry. With the trend of the media, entertainment increasingly diverse, advertisers must now available anytime, anywhere, 24/7, 365 days, whenever customers need. Advertising doesn't face of customer that is a tool to help create a better world . The most important thing is to create brand engagement with customers. Companies are innovating to find new ways to help customers associated with their brands. However, creativity is not the ultimate goal, but the ultimate goal is to provide a better life ...

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