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Arsene Lavaux

Marketing executive consultant, Cisco

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Empower consumers to co-create the advertising content they are exposed to. No more ad noise in our lives. Simply sustainable value added.

For decades we have been inundated by mass marketing content that creates much more annoying noises in our lives than value.

What happens when consumers in the uprising of the mobile Internet era turn traditional marketing around by crowd-sourcing advertising content creation and aggregating consumer demand in near real time?

What would the implications be on our economy?
Would brands discover high-value marketing insight to create growth without pushing unwanted noise in consumers' lives?
What would be the implications of this new form of digital collaboration among consumers and brands on our environment?
Could it lead to a greater societal wealth?

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    Nov 6 2013: I love the idea of co-creation, but aside from a small fan base, it seems like a lot to ask of consumers. How to solve for that?
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      Nov 7 2013: Hi Sophie-Charlotte,

      I'll be happy to share quite a few real life experiences on this as well as new ideas. First, let's see if other members of the TED community could share their thoughts on this great point.
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      Nov 27 2013: Hi Sophie-Charlotte,

      Jan shared interesting information that partly answers your question.
      Specifically, you may want to have a look at this TED Talk by Charles Leadbeater: http://www.ted.com/talks/charles_leadbeater_on_innovation.html

      Cheers!

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