- Paulina Lee
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Having a "rewards" card for tobacco! Every 10 pack you buy, you get to pay more and "help" the tobacco company!
I thought of this idea while I was walking pass my local cafe this morning. Having that 10th cup of coffee free meant quite a lot for a broke Uni student like me! And I started thinking about my project on plain packaging and how that is becoming to be ignored by smokers and not having that much of an effect anymore.
Then, it struck me, why not have a "reward" system for smokers, but instead, it is punishment on their wallets. It may not sound like a lot at the beginning, a $1 raise for every tenth pack but overtime, that will hurt their wallet! That will slowly instil upon smokers that they need to save that last cigarette because I can no longer afford $50 for a pack of 20! Even if he could, that will still leave an impression when he is lighting up and thinking this 1 little cigarette cost me $2 and it will be gone in a few minutes!
However, this can only work if every shop cooperates and ask for ID when the person is purchasing the cigarettes. This idea may even be welcomed by tobacco companies since it begins with an increase in revenue for them!