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What should be the focus of human progress and achievement?

I study Media and Communication studies and am fascinated by how the new age of advertisements and consumerism have affected human beings. That being said, should we allow ourselves to live in the fake worlds we create or should we be spending more time and energy on advancing our species?

Please share your thoughts, I have thought about this for a very long time and find any opinion interesting and informative.

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    Oct 15 2013: .

    The focus should be on how to eliminate invalid (harmful) happiness.
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      Oct 15 2013: How should invalid happiness be identified? How could it be eliminated?
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        Oct 16 2013: .
        Thanks!

        Here is a brief:

        (1) Valid happiness is the short-time feeling of things being a-step-better
        . . for keeping our DNA alive.
        (2) Invalid happiness is the short-time feeling of things being pseudo-a-step-better (actually a-step-“worse”)
        . . for keeping our DNA alive.
        . . E.g. having junk food, drinking alcohol, smoking tobacco, abusing drug,
        . . .... wasting (fashion, big house, touring, .... causing environment crisis),
        . . .... making too much money (causing inequality, crimes, wars, ....
        . . .... "destroying our planet", .... humankind self-extinction).
        (3) “Invalid happiness” is out of the valid scope of our instincts formed 10,000 years ago.


        About 90% of happiness we pursue today is invalid happiness.


        Wrong?

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