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What companies are doing the best job of co-creating innovation with their stakeholders? What is the innovation?
Companies can no longer innovate in a vacuum where their internal teams develop culture changing products, services or business models alone. They must create a new operating system that allows for stakeholders to fluidly interact with internal teams to collaborate in new, more powerful ways. How do the best companies do this? Is this something that existing companies can do? Or, is it such a fundamental shift that it means starting new businesses based on a new collaborative business model?