How do we include technology in the public school classrooms without it becoming a consumer issue or becoming consumers of marketing?
I attended a conference sponsored by my public school employer last year that was presented as "getting excited about technology" in the classroom. While I see the benefits of using technology in classrooms and of utilizing devices in classrooms, what I observed was a marketing strategy by a young enthusiastic promoter of Apple products. Some of the applications were neat and even useful. However, I left the conference feeling like I attended a promotion for Apple products. I later researched the presenter and sure enough, he was a sales person for Apple, even though he never spoke about his affiliation with Apple. The organization he was promoting was the "ischool initiative." Travis Allen is the name of the presenter. I'd love to hear about any input as far as the blurred lines between promoting the benefits of technology in our schools and the selling of products in our public schools. Some districts have contracts with the ischool initiative where students and families are required to rent or lease ipads which can be very expensive and profitable to Apple.