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How can newspapers survive the web

More people are getting their news off the Internet, not newspapers. Will traditional newspaper survive the web. Profit margins and monetisation is very difficult on the web. what business models can newspapers use to survive the web. is the answer in paywalls, of open access and advertising. will the revenue be enough to sustain the print media as we know it.


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    Sep 27 2013: The era we live in is commonly described as The Information age. There is no doubts that newspaper will have to keep on playing an important role our modern societies. However in order for them to "survive" the risks and instability linked to printed press and the shrinking profits Newspapers will have to re-invent themselves.
    The vast majority of traditional newspaper turned to advertorial and other commercial placements as a main income stream . Wether printed or digital, This is a very short term approach to the problem given that people in general are getting less and less sensitive to display advertising. We can then assume that not only the business model but also the business structure must be re-designed. While traditional newspapers are all merging and lowering their quality standards to keep their head above the water, independent and alternative newspapers are rising and taking these market shares. The best example I can think of is The Conversation, created by Andrew Jaspan. Already biggest independent newspaper in Australia after 2years, The Conversation is not quick fix but a long term solution. Every articles is a collaboration between an expert, usually an academic and a journalist. The focus is on high quality, open and collaborative knowledge: sounds like a more viable positioning for the future. Their is plenty of expert insights on the future of media on the website feel free to have a look: http://theconversation.com/topics/future-of-media

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