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Looking for a TED talk

The guy was really cute (no really, he was!) with a scar on his face...he spoke about how marketing campaigns can actually make people choose a particular option whereas they might not have chosen any at all...he gave the examples of the Time magazine print and online editions, choosing between going to Paris or Rome and deciding to donate your organs after your death...

Could someone point me to that talk?

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    Sep 13 2013: must i buy the ticket before my death for my organs to paris or rome ?
  • Sep 13 2013: Absolutey right! Dan Ariely it is. Thank you Fritzie Reisner.
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    Sep 13 2013: I think you mean Dan Ariely.