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What makes a great TED/TEDx) talk? What advice would you give 2 a TED/TEDx speaker? What talks might a speaker watch 2 learn? Specifics, pls

Now that there are so many TEDx's popping up all over the world, what can the community teach those speaking at these events, through very specific advice and examples, that will ensure high quality resonant with the TED brand? If you were coaching TED/TEDx speakers, what would you tell them? As you read their script, looked at their slide deck, what would you be looking for and what would your editorial principles be? Which TED talks would you insist they watch to learn from? The more specific you are, the better. Thank you.

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