TED Conversations

Closing Statement from Tore Land, Director, GE Ecomagination Challenge

We at GE want to give our heartfelt thanks to the TED community for participating in this conversation. Your ideas and insights -- ranging from home automation and discussions about a two-way grid to apps and gaming methods that can drive behavior change -- have been fascinating to read and stimulating to respond to.

On a personal note, as the host of this conversation, I want to thank you for your participation and fresh thinking here. And on behalf of the whole ecomagination Challenge team, we look forward to working with you to help imagine and build technology that can meet these pressing environmental challenges.

GE believes widespread adoption of clean energy technology will start in the home. And we believe the second phase of the ecomagination Challenge will help drive that change. We invite you to continue to follow this project via our website:


We're currently reviewing the submissions to the challenge and, together with our partners, will evaluate the most innovative. We'll be announcing the winners next month -- stay tuned for the announcement!

Home energy is a critical global challenge, and we want the TED Community to know we are committed to building -- and scaling up -- innovative solutions.

Thank you for letting us pick your brains!

Tore Land
Director, GE ecomagination Challenge

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  • Feb 16 2011: Speaking to John Garrett's comment below: It seems like we have pretty good numbers on the amount of energy we can easily conserve, sources of energy to replace current, dirty fuels, but we don't have a comprehensive strategy for combining these two disciplines.

    Maybe we should enlist economists or game-theorists to strike up incentives and deterrents that encompass both of these strategies, but on a personal level. A singular program, whether philanthropic, governmental or self-bootstrapped that combined these ideas into one program would huge in my opinion.
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      Feb 22 2011: For GE the smart grid is a three part puzzle, and we're exploring how we can improve all of it: how to create power, connect power and use power more efficiently. A big part of using power more efficiently is changing behavior. This is a popular topic for ecomagination Challenge entrants, as well as for people in this TED community. TED Fellow Rachel Armstrong also brought up the idea earlier in this Conversation thread of gaming elements to incentivize decision making. We think this is a really interesting idea.

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