TED Conversations

Closing Statement from Tore Land, Director, GE Ecomagination Challenge

We at GE want to give our heartfelt thanks to the TED community for participating in this conversation. Your ideas and insights -- ranging from home automation and discussions about a two-way grid to apps and gaming methods that can drive behavior change -- have been fascinating to read and stimulating to respond to.

On a personal note, as the host of this conversation, I want to thank you for your participation and fresh thinking here. And on behalf of the whole ecomagination Challenge team, we look forward to working with you to help imagine and build technology that can meet these pressing environmental challenges.

GE believes widespread adoption of clean energy technology will start in the home. And we believe the second phase of the ecomagination Challenge will help drive that change. We invite you to continue to follow this project via our website:

http://challenge.ecomagination.com/home

We're currently reviewing the submissions to the challenge and, together with our partners, will evaluate the most innovative. We'll be announcing the winners next month -- stay tuned for the announcement!

Home energy is a critical global challenge, and we want the TED Community to know we are committed to building -- and scaling up -- innovative solutions.

Thank you for letting us pick your brains!

Sincerely,
Tore Land
Director, GE ecomagination Challenge

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  • Feb 16 2011: Feedback, feedback, feedback. The simplest and most effective method to encourage conservation in the home is to give people clear & immediate feedback about their usage. There have been many studies showing that people will modify their consumption habits if they see the hidden costs, patterns of use, & distributed impacts embedded in their lifestyle (eg the Prius Effect, the work of IDEO & Ford, etc...). This requires energy & resource providers to be transparent about costs and usage, and requires a simple but powerful interface to see the effects of energy consumption.

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