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Pabitra Mukhopadhyay

TEDCRED 50+

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What does 1 dollar buy?

With one Indian Rupee one can buy:
1.One candy, sometimes two mint fresheners
2. One match box
3. One page photocopy
4. Normally one SMS
5. One Indian Mail Postcard (within country)
6.Painkillers, emergency drugs for cardiac attacks (sorbitrate), cure for allergies, indigestion and urinary tract infections.
7. You can get a button sewed in Kolkata for Rs. 1.
8. Eraser, candle, rubber bands, razor blade, nails from hardware store (six for Rs. 1) Zipper puller
6. 5 ml coconut oil sachet.

What does 1 dollar/pound/Franc/Euro or whatever your currency buy?

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      Jul 2 2013: Here in India the marketing strategy is just the reverse. Sensing that a 1 litre Head & Shoulder shampoo will not sell in the price sensitive market, 5 ml sachets sell the same brand almost 1.5 times the price.
      • W T 100+

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        Jul 2 2013: I remember when I lived in a caribbean island, that the neighborhood housewives would walk to the corner "colmado" (little shop usually run from a room in a house)....with a spoon in their hand, and for 1 peso, they would buy a spoonful of tomato paste.

        Also for 1 peso, they would get, about 1/4 of salt, or oil, or butter, and even a pound of rice.

        That was 18 years ago.

        Now these same items are much more expensive.

        Alot of it had to do with a lack of money, people did not have a steady income to be able to shop for the week, so they shopped daily.

        So, in India, what is the reason people do not buy the liter of shampoo?
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          Jul 2 2013: 'So, in India, what is the reason people do not buy the liter of shampoo?'
          Shortage of cash for many. Strangely for some who can afford, they don't buy a litre bottle for reasons like, 'so much shampoo, it will go stale!' or 'mommy, let's use this for a week and then try Garnier?'
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          Jul 2 2013: Good and bad news! Congratulations for a new start. You will be missed here. Keep in touch if possible.
    • W T 100+

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      Jul 2 2013: Well, LaMar, the pleasure has been all mine.

      I have learned quite a bit from reading your contributions.
      I wish you the very best in your new endeavors.....come back and see us sometime.

      Here is one last musical link.......Good-bye Friend!!

      http://www.youtube.com/watch?v=H6dzGYGibwU

      Enjoy!! Be Well,
      Mary

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