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greg dahlen

Alumnus, academy of achievement

TEDCRED 50+

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If you have a great idea, do you still have to work to promote it? Should you have to?

Lots of people with good ideas in the world, do we usually have to work to promote our good ideas, should a good idea "sell itself"? Or is it reasonable that we have to work to sell it?

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  • Jun 7 2013: Despite a contrary view expressed by R. Buckminster Fuller, I think that there is a point where promotion is a must just to get your idea known and considered by people that can implement it. Sometimes, like proposals made by H.G. Wells, Buckminster Fuller, or Dr. David O. Hestenes regarding education, it takes time for people to find ways to implement your ideas on a large scale. If you get your idea in writing in the 1920s, someone in the next century can read your idea and use youtube to implement it or as often happens, reinvent your idea. You can almost bet that there are others in the world that have had the same idea. Many will dismiss the idea in the next few seconds of thought. Knowing where to draw the line between promotion, persuasion and enticement amd just continuing to work unknown to the rest of the world s difficult. Sometimes the best promotion is your personal application of your idea. Placing too much empasis on your ownership of the idea can also backfire. Some ideas sell themselves but not to your own generation, but the next.
    Perhaps the biggest reason you have to promote your idea is because it is competing for attention with many other good ideas and many other people will decide for themselves whether or not it is really a good idea. Lots of good ideas have had unintended consequences as well and people will be looking out for those minus points.

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