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Social media can amplify your voice but how come it doesn't happen very often?

You probably heard hundreds of times already about how social media can help you make your voice heard. One of the examples mentioned to prove this is the “United breaks guitar” video, which had 150,000 views in one day and 10 million in less than 6 months. http://en.wikipedia.org/wiki/United_Breaks_Guitars

I know that there are thousands of examples, but considering that there are billions of Facebook posts and tweets every day, the number of the stories actually being amplified is insignificant.

Which made me think: how does this happen? Is it random? Do you need to have man followers, which will share your posts to their followers and so on? Should you post sensitive or controversial topics, which are more likely to make others share? Does it help to be aggressive and share the same post repeatedly on several social media platforms?

Topics: social media

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    Jun 19 2013: Putting an idea to social media does not make it worthy, just like having a loudspeaker doesn't make you prime minister/president. People are less likely to respond to something aggressive and over-numerous, but quantity does count.

    If you want to identify patterns - look at what you and your friends have shared. Those are the topics that have garnered your attention, and hence your voice.

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