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Social media can amplify your voice but how come it doesn't happen very often?

You probably heard hundreds of times already about how social media can help you make your voice heard. One of the examples mentioned to prove this is the “United breaks guitar” video, which had 150,000 views in one day and 10 million in less than 6 months. http://en.wikipedia.org/wiki/United_Breaks_Guitars

I know that there are thousands of examples, but considering that there are billions of Facebook posts and tweets every day, the number of the stories actually being amplified is insignificant.

Which made me think: how does this happen? Is it random? Do you need to have man followers, which will share your posts to their followers and so on? Should you post sensitive or controversial topics, which are more likely to make others share? Does it help to be aggressive and share the same post repeatedly on several social media platforms?

Topics: social media
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  • Jun 17 2013: I believe in two things; one is purpose and other is seeding...the principle that supports my results are what you sow that you reap and well supported by the story of evolution...

    So taking the things together: is my purpose is to create a number count or spreading something of a purpose? If purpose trees always take better time than a plant...

    Be on your purpose...the spread is bound to speed till you are spreading...I have observed that Sun is seen when risen but it travels all the night...it may be the story of many fast spreads we have seen or acquainted...

    Nature teaches every principle and they are unchangeable...

    With regards

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