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Social media can amplify your voice but how come it doesn't happen very often?

You probably heard hundreds of times already about how social media can help you make your voice heard. One of the examples mentioned to prove this is the “United breaks guitar” video, which had 150,000 views in one day and 10 million in less than 6 months. http://en.wikipedia.org/wiki/United_Breaks_Guitars

I know that there are thousands of examples, but considering that there are billions of Facebook posts and tweets every day, the number of the stories actually being amplified is insignificant.

Which made me think: how does this happen? Is it random? Do you need to have man followers, which will share your posts to their followers and so on? Should you post sensitive or controversial topics, which are more likely to make others share? Does it help to be aggressive and share the same post repeatedly on several social media platforms?

Topics: social media
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    May 30 2013: First of all to amplify your voice or to make someone hear you , it is not necessary that you make controversial posts.Today social media has been playing a key role in the society..Everyone are being active in social networking sites. To amplify your voice you must actively participate in different fields like posting your views about the current situations,etc. People always listen to one who makes sensible comments. And its obvious you need to make as many friends as possible and just be active in different groups, express yourself now and then , reply to others posts which may help others feel your presence. And last but not the least your post must really possess some content then your post will surely reach a remarkable mark!

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