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Social media can amplify your voice but how come it doesn't happen very often?

You probably heard hundreds of times already about how social media can help you make your voice heard. One of the examples mentioned to prove this is the “United breaks guitar” video, which had 150,000 views in one day and 10 million in less than 6 months. http://en.wikipedia.org/wiki/United_Breaks_Guitars

I know that there are thousands of examples, but considering that there are billions of Facebook posts and tweets every day, the number of the stories actually being amplified is insignificant.

Which made me think: how does this happen? Is it random? Do you need to have man followers, which will share your posts to their followers and so on? Should you post sensitive or controversial topics, which are more likely to make others share? Does it help to be aggressive and share the same post repeatedly on several social media platforms?

Topics: social media
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    May 27 2013: Well, it looks like music gets the largest number of hits. Is this right, Questions, should music be the most popular thing in the universe?
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      May 27 2013: This might seem a strange association, but string theory suggests that the entire universe is nothing but a symphony of musical notes.

      I've often wondered if this fundamental association of frequencies of the universe manifested in our inexplicable draw towards music and its hypnotic effect when the music is just right!
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        May 28 2013: well, Arun, can't you differentiate between ideas and music? For example, if you watch a TED talk, doesn't it strike you as more intellectual than music? That is my question, should intellectual topics get more importance than music?
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          May 28 2013: Instead of competing with music, maybe an ideal way to get an idea to spread is to sing it!

          In MJ's words, "heal the world..." An idea, intellectual and addictive. If only we could sing about everything!
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        May 28 2013: well, Arun, you may be right, but one might ask why most people talk rather than sing most of the time? Even a professional singer spends most of their time talking, they sing when they are on stage, but when they are with their family, friends, business associates, they mostly talk. Would this indicate that talking comes more naturally to us than singing?
        • May 29 2013: Of course, speaking is the most obvious form of communication we have. We don't live in a musical! I agree with Arun, though, that the two need not cancel each other out. Can't you imagine a world, Greg, where music is a natural, integrated part of our existence, instead of a replacement for other natural aspects? It doesn't have to be one or the other, does it?
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      May 29 2013: not necessarily. do you know the "Jesus Loves Kit Kat" story http://www.youtube.com/watch?v=cCNu--fecco? or the Qantas campaign that backfired http://www.news.com.au/travel/news/fail-qantas-red-faced-after-twitter-campaign-backfires/story-e6frfq80-1226202445747?

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