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Marina Theodotou

Owner and Managing Director, Curveball Ltd

TEDCRED 500+

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Do you think nations ought to/need to rebrand occasionally? If so, how, how often and why?

With globalization and instant information accessibilty it is becoming increasingly difficult for nations to avoid engaging in global issues and the spotlight that comes with that. Do you think that, nations ought to rebrand occassionally? If so, why? How can they do it? How often? What effect, reverbarations can nation rebranding have to the culture, society, innovation, economic growth and standard of living of a country?

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  • Apr 24 2011: Do you change your core values often because you engage in global issues? I believe not. Core values is what shape us on the long-run. Everything we do and engage in is coherent with our core values. So, on the contrary you need to keep your brand, not rebrand.

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