- Marina Theodotou
Owner and Managing Director, Curveball Ltd
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Do you think nations ought to/need to rebrand occasionally? If so, how, how often and why?
With globalization and instant information accessibilty it is becoming increasingly difficult for nations to avoid engaging in global issues and the spotlight that comes with that. Do you think that, nations ought to rebrand occassionally? If so, why? How can they do it? How often? What effect, reverbarations can nation rebranding have to the culture, society, innovation, economic growth and standard of living of a country?