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Ozay Ozaydin

Researcher/Professor, Dogus University


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Do you think it is ethical for a company to use its corporate responsibility work in its advertisements?

There are some really good corporate responsibility works going on and we know this because the companies running those works also runs ads for them.
This creates a dilemma, shouldn't those works be for the good of the public only? Don't the companies get any financial benefit as a result of those ads?
Or do you think it is OK just as long as the public benefits from the charitable work?


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    R H 30+

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    May 27 2013: Thank you for this interesting debate. From my viewpoint, businesses (companies) are commercial enterprises. They sell stuff. If they feel that their customers, and/or potential customers, would think positively of them if they knew about their legitimate 'corp responsibility work' (CRW) and decided to let them know through advertising, it's ethical. If they 'inflate' their CRW's contribution and/or misrepresent - even legally - their involvement through exaggeration or misrepresentation, then it would be unethical. Touting actions truthfully as a matter of fact is ethical, no matter what they may be. Many may find it distasteful or in bad character to tout ones 'good works', but I don't feel it breaches ethical behavior.

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