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Morton Bast

editorial coordinator, TED


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What's your million-dollar idea to change the world?

Every year, the TED Prize is given to one innovative thinker who has what it takes to make a difference -- by putting one million dollars into action in order to fulfill a world-changing vision.

Since nominations are open for the 2014 TED Prize, we wanted to put our heads together with you, the TED community, and brainstorm even further: How would you choose to make an impact with one million dollars? What would you like to see as next year's TED Prize wish to inspire the world?

This is a space for you to get your mental gears turning. If you would like to officially nominate a mentor, colleague, friend -- or even yourself -- head to www.tedprize.org by Sunday, June 16.


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  • May 23 2013: Something I have already designed.

    The ability to score any business, entity or institution, based on how empathetical they treat you as a customer.

    Free scoring software for mobile devices and results uploaded to a dedicated website so when you are out shopping for that new sofa you look at the website and, using your location, the site serves you the most empathetic sofa shop...

    The impact on both businesses and society would be?
    • May 24 2013: David, I really like the idea of encouraging empathy in any way possible.
      I'm curious, how would the empathy score be calculated? Would it be on a scale of 1-10, for example, or based on a series of open-ended or multiple choice questions?
      • May 24 2013: Lizanne. If I told you that you'd know as much as I do! ;-)

        Suffice to say, it is actually a very simple system with clear unambiguous questions. For this application is has to be unambiguous, simple to understand and speedy to execute otherwise you'd not get people's buy in and participation.
        • May 24 2013: I agree. I can imagine, taking into consideration the attention span of the average 15-30 year old, the quicker and easier it is to fill in and submit, the better!

          Do you know anyone in marketing? Have you thought of doing a survey or a questionnaire in a shopping mall or street, to test out some possible questions? We've all learned on eBay, that a good recommendation can make or break a sale - I think you're on to a great idea here.

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