TED Conversations

Closing Statement from Daniel Raven-Ellison

Thank you everyone who has taken the time to contribute to this important question. Reading all of the comments, it's impossible not to think deeply about how relationships between global businesses and local communities are developed.

It's easy to think of global business and local community as two different things. This question is perhaps guilty of leading the conversation into such an easy binary. Of course, "global businesses" are made by multiple and interconnected local communities and many local communities are created by large businesses. Neither local or global are innately better than each other, they are so inextricably linked through uncountable or quantifiable relationships that one cannot exist without the other.

Aju made this point well by saying "global business creates a community of beneficiaries such as employees, contractors, vendors and even customers in the local geography. Except for a thin “live wire” of control that runs to the global headquarters, global business in each region have a very local existence."

Issues of supply and demand are woven through the whole of this conversation. What do people want, what is available and what is on offer are all vital questions, but interlaced through all the comments are issues of power. Who controls what is available to people and what decisions do those people make when consuming an idea, product or place? Mitchell started to address this by asking us to turn the conversation's question on its head by asking "How does a community create a fulfilling relationship with a global business?"

Candy shared a way forward by suggesting "Every community requires collaborative partnerships among business owners/operators engaged in facilitated discussion for the good of the community. This requires a common goal. Whether it is education, social culture...". A practical note that is all about a relationship of working together.

The conversation continues at www.thefutureoflocal.com. Please join us.

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  • May 30 2013: Question: How can a global business create a fulfilling relationship with a local community?

    Conversation: A great question. Thank you. First of all before your question can be answered, we need to examine some "success models" that exists. I am looking at my own community here in Fairfax VA. I see that most global organization tends to sponsor "flashy" large scale struff like "beast cancer" or "heart disease" . These are important but there are awful lot of high quality non-profits, often uniquely created by a small group that never gets any atention from such "gloabl organization" due to their focus on "mass thinking and mass method" mostly.

    Oh, yea, they advertise heavily at the local PBS station and again reach out with their "message' to 5 million++ all at once , as an example, of how "global organizations" like to spend their money. For "community level" activiites, a foundation grant taylored or a local "angel" are probably the best option forgeting thse "globals" as we must. Oh, the new Crowdfunding tools may hold promise as I am hoping to harnace for communit vitality via arts and science.

    For deeper thinking on this have a look at my internet published topic : Community Vitality Boosters__Web and Rock

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