TED Conversations

Closing Statement from Daniel Raven-Ellison

Thank you everyone who has taken the time to contribute to this important question. Reading all of the comments, it's impossible not to think deeply about how relationships between global businesses and local communities are developed.

It's easy to think of global business and local community as two different things. This question is perhaps guilty of leading the conversation into such an easy binary. Of course, "global businesses" are made by multiple and interconnected local communities and many local communities are created by large businesses. Neither local or global are innately better than each other, they are so inextricably linked through uncountable or quantifiable relationships that one cannot exist without the other.

Aju made this point well by saying "global business creates a community of beneficiaries such as employees, contractors, vendors and even customers in the local geography. Except for a thin “live wire” of control that runs to the global headquarters, global business in each region have a very local existence."

Issues of supply and demand are woven through the whole of this conversation. What do people want, what is available and what is on offer are all vital questions, but interlaced through all the comments are issues of power. Who controls what is available to people and what decisions do those people make when consuming an idea, product or place? Mitchell started to address this by asking us to turn the conversation's question on its head by asking "How does a community create a fulfilling relationship with a global business?"

Candy shared a way forward by suggesting "Every community requires collaborative partnerships among business owners/operators engaged in facilitated discussion for the good of the community. This requires a common goal. Whether it is education, social culture...". A practical note that is all about a relationship of working together.

The conversation continues at www.thefutureoflocal.com. Please join us.

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  • May 22 2013: The Future of Local has more than just a macro discussion which seems to be the focus of most of the shared comments. We are experimenting with some business concepts that bring local tastes and community experiences that would be nearly impossible for a traveler on the move, or someone planning an intimate experience, or someone adventurous who just loves to explore unique opportunities that are organically imbedded in local communities all over the world. They are working to discover and share those hidden "uniquely local" businesses and and connect the traveler, the adventurer, the special experience planner through technology. This fills a gap and brings more of a micro element to the Future of Local that is exciting!

    In my personal research I have also discovered a very large global company in advertising & media who is very successful and becoming local:
    The large company with over a hundred years of media and marketing solutions, has experience in driving growth through traditional channels. As consumers and technology rapidly evolved, the larger company delivered a solution by creating a smaller boutique division that focused on local and organic digital solutions.

    Since their start, they have strengthened their relationships with an existing portfolio of clients and forged new relationships with companies seeking to accelerate their local business. They bring digital solutions to the large media company's portfolio of products.

    They have built a team of talented, digital industry leaders dedicated to delivering best-in-class local outcomes and results. At the core, they understand how to connect the local business, to a more demanding, fast moving, and ever-changing, consumer.

    So in the micro review of this question...What is the Future of Local? There are many exciting applications that are already shaping and changing the world in a good way and creating "wins" on all fronts!
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      May 26 2013: Sounds like a sales pitch... sorry.
      Where is the first place you should go before you make almost any purchase..? And most of the time the first place you go if you've been ripped off..? You search it and see if anybody else got ripped off.
      How does that fit your model unless one of your solutions is making your own good reviews no matter what.

      Digital solutions..? Is there a web page for almost every company out there..?
      Are people paid to covertly gather information about who they want to sell to..?
      When people feel like they have been ripped off do they freely give this information, and will you see it on these web pages..?
      Would an honest company have nothing to fear by having a forum linked to that web page, and would a consumer have all the information about that company they were willing to give up.
      Would the same be true for any local government... and why you will only see one way web pages... for now.

      If you don't make them, we will.

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