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  • Sherif Omar

    17 hours ago: - What is globalization for local?
    - How can we shape the future?
    - How can local shape the future not the globalization nor the global companies?
    - Do we feel that global & globalization consume the local environment?
    - Will this trend will continue Or there will be a flap point to reverse this actions?
    - how long would the mother earth could be consumed?
    - How can we enjoy the local and support the local ?
    - does is it need to be a war between Global Vs Local ?
    - How the future would look like with / without both Global & Local?
    - Can we be all united under one Global shape/s ?

  • Tify Ndanoboi 30+

    21 hours ago: Intercontinental, 1986, Danube, Buda, a good example of acting locally. Now I really doubt it, what with the Hyatt's etc all changing the perception - wants - needs - thru advertising, imports, shiny new things, etc. And they with others too started that back program in '86, trying to make the Intercontinental perceived as old, a dying brand, a dinosaur. I wonder who won. Was it the locals?

  • Ed Fontana

    1 day ago: Fair competition combined with opportunity is a part of the solution.

    Presume there is more that needs to be done than there are people to do it.

    People then choose, "I'll do that. Or, I'll do this." ... Based on 1) how much existing suppliers are inviting competition by charging so much as to exclude services from those who could benefit, or poor quality, or poor delivery.

    And 2) recognizing unmet needs.

    People need choices and the freedom to make them without fear of retribution.

    The OP talked about, How can businesses balance these needs?

    If the cost of starting a business approaches zero needs will be met...

    So, I guess low barriers to entry is the solution.
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    Danger Lampost 10+

    1 day ago: I am starting a global business with a major focus on helping local. There are many others doing the same thing because there are many business needs unique to local businesses. However the global business must have a major strategic focus on local to make a difference. Don't bother trying to convert a global business that does not have local as a major focus. If that is not their focus, they will only make a token, good will effort as much for marketing value as anything else.

  • Tify Ndanoboi 30+

    1 day ago: It cant, in fact it destroys local culture local community and customs.

    Dont believe me? Go somewhere remote(ish). Then visit the same place 20 years on.
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      Daniel Raven-Ellison 20+

      TED AttendeeExplorer
      1 day ago: Your position is that global businesses will always destroy local community and customs? Is it not possible for sensitive business practices to conserve local communities and customs?
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        Danger Lampost 10+

        1 day ago: If you start a business with that intention and value it is possible! But pretty much impossible to change an existing global business.

      • Tify Ndanoboi 30+

        21 hours ago: No it's not possible for sensitive business practices to conserve local communities and customs, inherently the corp has other goals that it must legally follow for the shareholders.

        I'm honestly sorry to disillusion you with such facts, but they are facts.

        An example if it were not in the corp interest to have a 'green policy' do you think any would? The reality is they all have because it's now seen in their best interests to have one.. even shell oil has one, and one has to see the irony there. And while the employes of such green departments do go, it's really a pr exercise. You can pollute one country and in another say look we build 4 schools, are we good. The whole has to be measured, not the parts.

        DL states it correctly, but I add only small locally owned business can sustain the goals you define. Too often we forget that small business IS the lifeblood, they employ more people, they pay more taxes (by sheer numbers) the deliver what the local communities need every day.

        Global business do none of those things, yet people keep believing that they are important. I'd suggest that you look at the top 50 global business's and realize that 50% of them could be wiped out and we'd suffer no loss. There is no way 50% of small business's could be wiped out and the community not suffer a loss.

        I fortunately, and simultaneously have lived in some of those places, I'd suggested that you visit, many now I wont go back to, I know it wont be the same, I know culture and traditions will have been lost. I know the diversity that the planet once had with every country being a unique and wonderful experience, is and has been diluted by corp, not only selling their wares, but changing the populations mindset to value and want what they offer. I suggest that in part this is responsible for the Arab Spring, the loss of culture some feel and are fighting tooth and nail to retain, through what ever means they perceive will achieve that goal. Ironically, so are the corps.

  • Dana Xavier Dojnik

    1 day ago: Isn't local just a perception? A perception of what your destination will and should be as prescribed by media, or hopefully more so byword of mouth, a photo or just the hope of escaping your local reality?

    If the brand is smart they will ingrain themselves in what is local. They will be an integral part of what is local. They will be able to provide insight and knowledge on what is local - like a great concierge. The brand should be responsible to the local community and care for it like it's their child. Help it to grow and flourish whilst the brand does in this foreign place.

    If travellers are smart they should be responsible as they travel, do not spoil it for those who come behind you. Take care to leave it better then how it was found. Upon their return they can spread the word or hold that place scared, for it will always be just their perception of what that place should be...
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    Akshat Rajan

    TEDx Organizer
    1 day ago: Let's first understand the concept of globalisation:

    Globalization involves the diffusion of ideas, practices and technologies. It is something more than internationalization and universalization. It isn’t simply modernization or westernization. It is certainly isn’t just the liberalization of markets. I would have described globalization as ‘the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa’. This involves a change in the way we understand geography and experience localness. As well as offering opportunity it brings with considerable risks linked, for example, to technological change.

  • Trista Brophy

    3 days ago: First, a company needs to understand that they are making profit by providing a service or good to a customer base. Instead of just assuming that a certain community needs, wants or will use whatever good or service they already have in production, they must research a prospective community to find out the needs. If the company wants to be part of the local experience, they may need to adjust their good or service to meet these needs. In addition, for this relationship to be a long-lasting one, the company must take into consideration the social, economic, political and environmental capacity to produce, sell, consume and dispose of the product. In addition, the company must become an active contributor, beyond a market, in the community. When we all work for the greater good of each other, we are more successful and profitable.
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      Daniel Raven-Ellison 20+

      TED AttendeeExplorer
      1 day ago: Thanks for your comment Trista. If I understand you correctly, are you saying that businesses should not only supply what is demanded, but also work to create demand for what a community may want to supply?

      • Trista Brophy

        1 day ago: Yes, that is exactly what I´m saying! For example, if a community can sustainably supply certain input materials over others, companies wishing to setup factories in this community should take advantage of those particular materials in accordance with public participation instead of simply taking what they want from that community without regard for the communities desire to provide them.

  • James McGuiness

    3 days ago: I'm in favor of a new kind of journalism that can not be underpinned by commercialism. That means no advertising at all bearing influence on content and content having new priorities which the intrusion of commercialism had previously excluded. But--BUT--that does not mean that commercialism should cease to exist. It means that there must be a successor concept in which businesses become a "living history" in and of themselves where integration can exist to relate business to geographic and economic regionalism. Why should corporate annual reports be esoteric, exist only on glossy paper and sit in the in-boxes or file cabinets of share-holders. Are they not part of the same history on the same planet we share? It's just a matter of blazing trails to new models which bridge old gaps and replace wasteful dysfunction with powerful new function. There's not enough room for me to be more illustrative here, but I welcome messages if anyone would like to shave a decade off the future and stop going sideways or moving in tiny increments. What has been missing from the digital revolution is idealism. There is out-dated "conventional wisdom that idealism is unrealistic utopianism. That used to be true quite often. But the technology now exists, it is the culture that lags. And thus, idealism reverses in fortune to be the most precious commodity if one sticks to engineering, ergonomics, practicalities and doesn't jump any rails into belief systems. Human development ideals--not towers of Babble. What you want is a sustainable progress engine that has a place for people and a place or companies that have fair and healthy relationships that benefit all. That's not impossible. At least not any more.
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      Daniel Raven-Ellison 20+

      TED AttendeeExplorer
      1 day ago: Thanks James. Can you share a little more about what you mean by a "sustainable progress engine"? What is this and how would it work?

      • James McGuiness

        1 day ago: Yes. We are well into the information age but most effort has been spent strictly on one technology beating another for it's investors and progenitors to reap some relatively short term gain--some financial success that validates that they have done the right thing. But few if any have departed that short term profit motive, to instead of designing the next "ap" or way to manipulate photos or w/e, designing a culture in which technology is used to facilitate achievable ideals--many of which could provide circumvention routes around existing politics, permissions and corruption. The digital revolution is no revolution--it has just been an evolution--until it is led with new design to set precedents that illuminate new directions people see the value in.

        Even though we're almost 30 years into the PC revolution, individuals, companies, even governments have poor or non-existent information policies. They have technology policies to get the next thing that seems to give them an edge, but the information they produce still fragments into a morass that creates an impediment to momentum if they were to want or need to make rapid progress. A sustainable progress engine would start with the realization that any "movement" can facilitate it own advancement quicker if it ceases creating its own informational impediments to momentum by using today's informational output as fuel for tomorrow's new achievement. Nothing would ever bog down because one person in the chain has moved on or died or w/e. No one has yet interpreted how empowering a thing liberation from linearity and alpha numeric constraints is. If companies used SPE modality I invented, they would actually "own their information and knowledge" which remains dynamically useful regardless of the departure of anyone from the group.. Journalism can be used to actually create "economy" with a change in model, focus and vision. I'm out of characters. Send me a message and I'll give you my e-mail addy. Think info ergnmcs

  • Solidus Sharp

    3 days ago: The future of business is the mesh go to mesh.it and sign up the choice is yours
    be well.

  • David Grammer

    3 days ago: The world is moving towards an inevitable homogenization sprinkled with pockets of "Disneyfication". The future will happen before we figure out how to manage it.
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      Daniel Raven-Ellison 20+

      TED AttendeeExplorer
      1 day ago: Surely we can predict possible futures - and try our best to avoid the less favourable ones?

      • David Grammer

        1 day ago: We can attempt to predict but prior attempts to do so have been notably inaccurate. We're also highly unlikely to account for the unintended consequences of our planning. "Try our best" - absolutely, but with a realistic view of where current market pressures are driving us. I suggest acknowledging current realities, identifying likely tipping points, and then maintaining a wide ranging flexibility as conditions dictate. We can use global warming as a point of reference. There is a general agreement that this is a significant life and death issue, however, very little of consequence has been implemented to combat it due to significant countervailing economic forces. I'm not suggesting that we should give up and go home, but rather that we should consider economic realities as well as idealistic goals.
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          Daniel Raven-Ellison 20+

          TED AttendeeExplorer
          22 hours ago: Climate change is an interesting one. We can predict possible consequences and there is some will, but arguably not enough. I think there needs to be more incentives for sensitive practices, may they be environmental or social - not that these are entirely separate.
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    adesh saxena 10+

    3 days ago: I would say think Local and act Global
    .
    Before any action is taken. one has to arm himself with the detailed knowledge about the local conditions, like habits ,customs,economics, geography structure, mobility etc etc.

    Than apply this knowledge to act maintaining global standards and aspirations in a way which is beneficial to all.

  • Ed Fontana

    3 days ago: Let's think a little about what "local" means.

    England has local. New York has local. New Delhi has local.

    I think in a lot of countries there is corruption (perhaps the opposite of freedom of choice).

    ... When there is corruption distribution channels are not efficient.

    I don't know the answer... To fall back to basics, the goal of every business is to efficiently serve society. The less efficient servers go out of business.

    Efficient, sustainable delivery of product with a persistent effort to reduce corruption.
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    Salim Solaiman 50+

    4 days ago: "Think Global Acting Local" is the idea on which global brands are working for sometime. However it depends on the industry , how it can achieve that considering life style , taste , desire , regulatory framework of different local markets with in same global village.
    Say if it is global food brand it has to be strike a balance between its global recipe , while adopting some local flavor in its product. If it is cosmetic brand , living standard of different local markets becomes more important and so on ...
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