- Bob Dohse
- Columbus, OH
- United States
How might we use social networks to facilitate a short-term boycott on a company or product that creates positive community pressures?
How can we better use our social networks to create positive changes in our communities?
Is there a way to use short-term boycotts to signal to a company or government entity that our community is not happy with them?
Long-term boycott have a severe impact on a corporation's finances or a government's ability to provide services, but short-term boycotts allow for messaging without disabling a company or a government.
Might a "40 Hour Fast" be the tool that gets management's attention without destroying the entire organization?
Closing Statement from Bob Dohse
We generated a few thoughts to ponder, but I think perhaps the power of socially-networked protests remains in the hands of the traditional "community activists".
I know of 2 recent socially-networked protests, but they choose to remain anonymous and I'll respect that choice.
One used the power of video, linked to a social network, to effect change is the corporate decisions of a national residential (apartment) management company.
The other used social networking to implement the short-term boycott of a product. Their boycott drove the product's user activity to a historically low level ... an activity level that would be financially unsustainable for the company over time. The long-term effect upon company policy is still undetermined, but the group's boycott generated a 50% increase in group membership and the members are very pleased with the initial results.
The conclusion to this dialog, I think, is that there is more to come in this area as socially-networked activism further develops.
Thank you to the participants of this TED Conversation.