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Benchmarking enterprises on social media influence
There is a market need for companies to quantify their online influence so that management can better direct efforts in underperforming aspects of a company’s social media presence. Also, small-medium enterprises need to develop online ‘radar’ tools to address their social media influence.
The benchmark is a snapshot system made up of components that identify problem areas. An e-fluence benchmark score will be adjusted to industry and company scale, and will help communicate to clients their projected results. Company X’s consulting services can use the e-fluence tool to quantify and prescribe target outcomes. Therefore, this tool will increase conversion rates for Company X's digital consulting services.
The idea is still under construction. We were wondering what you guys thinks about the idea in terms of feasibility and benefits for users (social media consulting services) and other stakeholder such the companies that hire the social media consulting services. Any ideas for improvement are most welcome!