People are disinclined to multitask. And perhaps the concept of over caffienation is what is needed to induce norm awareness
Our lives are complex. Change is slow and if you don't observe the subtle changes the changes will become the norm. The .0005 % are counting on this. We do not have a G20. We have a G5. Eventually we will have a G2 or a G1. Think outside the US. Who will become the G1.