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Lakshmi Narayan

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Celebrity Activism: Who ultimately benefits, the celebrity or the cause?

I am doing a dissertation on this topic and would like people to give an opinion on what they think of the question. I study PR so anything that relates back to media, how the publics attitude is swayed and what happens if the celebrity and the cause don't align, and does the cause push the celeb profile or the other way around. Case studies that I've looked at are- Bob Geldof-Live Aid, Joanna Lumley-Gurkhas , Sean Penn-Haiti and Angelina Jolie- any campaign she has been affiliated with.


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    Apr 24 2013: For Angelina Jolie and her current efforts to take action against rape in war zones, did Jolie "hop aboard" to show support, or did she go to the G8 to put pressure on the G8 governments to take action on the issue? From one perspective it looks like a PR stunt, but if she did the other, she could have been using her influence as a celebrity to put pressure on the G8 to take some kind of action. The sudden "materialization" of millions of $ could then be argued to be a "fair" result.

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