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Lakshmi Narayan

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Celebrity Activism: Who ultimately benefits, the celebrity or the cause?

I am doing a dissertation on this topic and would like people to give an opinion on what they think of the question. I study PR so anything that relates back to media, how the publics attitude is swayed and what happens if the celebrity and the cause don't align, and does the cause push the celeb profile or the other way around. Case studies that I've looked at are- Bob Geldof-Live Aid, Joanna Lumley-Gurkhas , Sean Penn-Haiti and Angelina Jolie- any campaign she has been affiliated with.

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    Apr 24 2013: For the Jenkins/Penn Haiti Relief Organization, appears to be legit. Do you consider Diana Sanela Jenkins to be a celebrity? I think the difference between how Penn publicizes his involvement compared to how Jenkins publicizes her involvement is interesting. Penn certainly gets more exposure in the headlines, but that could be because Penn is an actor and opts for a higher profile, while Jenkins could be opting to keep a lower profile.

    And in relation to the main question "Who ultimately benefits, the celebrity or the cause?" in the case of Penn-Haiti, both sides appear to be benefiting equally.

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