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Lakshmi Narayan

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Celebrity Activism: Who ultimately benefits, the celebrity or the cause?

I am doing a dissertation on this topic and would like people to give an opinion on what they think of the question. I study PR so anything that relates back to media, how the publics attitude is swayed and what happens if the celebrity and the cause don't align, and does the cause push the celeb profile or the other way around. Case studies that I've looked at are- Bob Geldof-Live Aid, Joanna Lumley-Gurkhas , Sean Penn-Haiti and Angelina Jolie- any campaign she has been affiliated with.

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    Apr 24 2013: Lakshmi,

    You're right about those figures... it could be better to document the achievements of your case studies and reference that instead. It could save you time and communicate more information.

    "I think I need to compare charities that rely heavily on celebrity with others that don't."
    How about for this idea you had, (say for J/P HRO as an ex) maybe you could show what the Redcross achieved/raised in funds. Then to show the "effectiveness" of the celebrity backed charity, state what achievements the charity, in this case J/P HRO, did in addition to what the Redcross raised. Instead of just comparing the two, you might be able to use "this" to prove or disprove the "effectiveness" of the celebrity charity. (Note: This could only apply to some of your cases and not all of them.)

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