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Lakshmi Narayan

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Celebrity Activism: Who ultimately benefits, the celebrity or the cause?

I am doing a dissertation on this topic and would like people to give an opinion on what they think of the question. I study PR so anything that relates back to media, how the publics attitude is swayed and what happens if the celebrity and the cause don't align, and does the cause push the celeb profile or the other way around. Case studies that I've looked at are- Bob Geldof-Live Aid, Joanna Lumley-Gurkhas , Sean Penn-Haiti and Angelina Jolie- any campaign she has been affiliated with.

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  • Apr 21 2013: It's all Appeal to Illegitimate Authority. If people could think, celebrity endorsement wouldn't make any difference. I'm surprised no one here mentioned http://www.charitynavigator.org . Perhaps many TED users expect government to solve problems rather than them actually personally giving to charity. CN has a celebrity list - http://www.charitynavigator.org/index.cfm?bay=topten.detail&listid=22
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      Apr 22 2013: Thanks for the links, they are really helpful. I think society generally wants the Government to solve problems. In England the political parties always say they are going to solve them therefore there is a reliance on them to do it. That is why we are in a bad economic state, due to the benefits schemes and the NHS. I also feel like people can't think for themselves because we are bombarded with media, and a lot of imagery and unfortunately we are living in a society where celebrities are considered to be opinion leaders.

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