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Lakshmi Narayan

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Celebrity Activism: Who ultimately benefits, the celebrity or the cause?

I am doing a dissertation on this topic and would like people to give an opinion on what they think of the question. I study PR so anything that relates back to media, how the publics attitude is swayed and what happens if the celebrity and the cause don't align, and does the cause push the celeb profile or the other way around. Case studies that I've looked at are- Bob Geldof-Live Aid, Joanna Lumley-Gurkhas , Sean Penn-Haiti and Angelina Jolie- any campaign she has been affiliated with.

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    Apr 21 2013: It is a matter of flow of energy. If celebrity voluntarily join the action it will support the movement. If organizers hire a celebrity and spend money on him/her to attract people it mean that is not a real cause. Sponsors are forcing to attract society to a false cause.
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      Apr 22 2013: Thanks for your comment. I don't know how the public can ever know if someone is hired. A lot of these celebrities are actors and they can 'act' very well for the cause if there is money involved.

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