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Lakshmi Narayan

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Celebrity Activism: Who ultimately benefits, the celebrity or the cause?

I am doing a dissertation on this topic and would like people to give an opinion on what they think of the question. I study PR so anything that relates back to media, how the publics attitude is swayed and what happens if the celebrity and the cause don't align, and does the cause push the celeb profile or the other way around. Case studies that I've looked at are- Bob Geldof-Live Aid, Joanna Lumley-Gurkhas , Sean Penn-Haiti and Angelina Jolie- any campaign she has been affiliated with.

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  • Apr 20 2013: The phrasing of the question - "the celebrity or the cause" - biases the discussion towards an either/or analysis. Is it not possible that both ultimately benefit?
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      Apr 20 2013: Thank you for your comment. In fact the conclusion that I'm coming to while writing this dissertation is that there is mutual benefit. The cause and the celebrity are pushing the profile of each other. Although the problem that is being faced is within media, whereby they are pushing the story of the celebrity rather than the cause, which is why the celebrity is gaining more attention than the cause itself.

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