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Lakshmi Narayan

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Celebrity Activism: Who ultimately benefits, the celebrity or the cause?

I am doing a dissertation on this topic and would like people to give an opinion on what they think of the question. I study PR so anything that relates back to media, how the publics attitude is swayed and what happens if the celebrity and the cause don't align, and does the cause push the celeb profile or the other way around. Case studies that I've looked at are- Bob Geldof-Live Aid, Joanna Lumley-Gurkhas , Sean Penn-Haiti and Angelina Jolie- any campaign she has been affiliated with.


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  • Apr 19 2013: Dear Lakshmi

    You are doing dissertation - good.

    It depends upon the celebrity individual & cause behind as well the most important thing is - what sort of person a celebrity is in real sense, his Personality should not contradict the cause.

    If Activism is from heart & for heart or have a sense of moral cause it will effect both here it is directly proportional to each other in this case.

    It also depend if the celebrity is hired or he voluntarily came forward for the cause.

    Being a road or stage performer I felt like this way. At present definitions are changed, the people with moral ethic are no more now what we are looking in our surrounding if it has charismatic factor we impress. Every celebrity has an impact on society (less or more depends upon his image).

    IF cause don't align it will not work or laid much effect on the cause rather cease to proceed further. In India
    when serial Ramayana came quickly after the serial the
    Character like Sita, Ravan becomes the MP in India.

    But at present I don't think it will happen again.

    The strength of Celebrity has also increased since last many decades so the definition has shun its grace also.

    Oh sorry its too long.
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      Apr 20 2013: Thank you for your comment. Your ideas are interesting!

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