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Lakshmi Narayan

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Celebrity Activism: Who ultimately benefits, the celebrity or the cause?

I am doing a dissertation on this topic and would like people to give an opinion on what they think of the question. I study PR so anything that relates back to media, how the publics attitude is swayed and what happens if the celebrity and the cause don't align, and does the cause push the celeb profile or the other way around. Case studies that I've looked at are- Bob Geldof-Live Aid, Joanna Lumley-Gurkhas , Sean Penn-Haiti and Angelina Jolie- any campaign she has been affiliated with.


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    Apr 11 2013: Definitely the latter.

    Typically the celeb does it for the PR value

    I look at Bono and he definitely talks the talk and definitely does not walk the walk and I get nauseated. But then I look at someone like Pat Tillman and I get misty eyed.
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      Apr 11 2013: Thank you for your comment. I agree it's quite annoying to see some celebrities talk about causes when it is evident that they are not fully invested. Thank you for mentioning Pat Tillman, I don't follow American Football...being a Brit and all but it's such a great example of someone who has given their life (literally) to something that they believe in. Recently Angelina Jolie went to Africa to fight war zone rape with our foreign secretary William Hague and this story gained a lot of media attention, and she talked the talk and walked the walk, but all the stories in the news focussed on the fact that she was wearing a wedding ring. It makes me think that even when a celebrity does their best to gain light on a sensitive issue that the message gets lost in a world where the media focuses on trivial issues because society is becoming celebrity obsessed.

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