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How do you know if an idea is worth pursuing?

This is a general question, but I will give a specific example.
Not to long ago, I decided to step out of my comfort zone and put an idea for an app, (a game based on doodling), out into the world. I put my idea on a brand new crowdfunding site specifically designed to help raise funds for the development of applications.
I got a good start, but as the time ran down I realized I was coming up short. Unfortunately, my idea was not chosen for development.
The fact that my app didn't make it could have been a combination of things, my network was not big enough, the crowdfunding platform was to new, I may have not leveraged social media effectively enough, or the idea was just simply not good enough.
So my question is, how do I know if I should try to pursue this idea? How does one know when it is a good idea to pursue any idea? Many fail several times before they succeed, but how do they know it is worth trying again?
I look forward to hearing the comunities thoughts on this.

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    Apr 9 2013: If you believe in your idea, you will work hard on it yourself and spend as much as needed. if you don't believe your idea truly, you'll try to find someone else to work for that.

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