TED Conversations

Founder, RR marketing advisory

This conversation is closed.

Acquiring something new or different seems to be easier than doing something new or different

As human beings, we've developed because of our interest in acquiring something different & new but we get stuck when we have to do something new or different. Is it because we were trained to be risk averse, good at something, be unique, fit into different streams of standardised paths(engineers, doctors, teachers...)?

In addition to various other points, I believe one key issue is when we face an challenge or a new task that we've never done before, one of the stumbling blocks is that we look at how different it is and what all we don't know, we don't look at the similarities by drawing analogies, which gives little bit strength. Entrepreneurs like the situation of taking a problem and solving it, the only difference is it tends to be a BIG problem for them and a large set of people hence the value is transformational, whereas others solve problems in their daily lives and at work which tends to be a tactical problem for them and few around them, hence the impact is incremental or marginal.

Companies don't let you handle transformational issues internally because it upsets the standardised way of doing things, they tend to allow incremental ones, then comes a transformational start-up company and then the big company tries to acquire the start-up and overtime the start-up will get standardised. We've seen this time and again. Hope the next generation approaches this differently. Transformational marketing, HR, Sales, etc and basically 'Transformational Human beings'.


Showing single comment thread. View the full conversation.

  • thumb
    Apr 8 2013: And what do you do if you don't like the people who are mistreating you and don't want to spend time with them?
    • Apr 8 2013: Understand why they are doing what they are doing. Sometimes people are not aware of the impact of what they doing, sometimes they are aware of what they are doing but the root cause is due to a misunderstanding and they want to inflict pain, sometimes they think its payback, sometimes its jealousy hence they want to slow you down. Knowing the intent is the first step towards finding a solution, a direct question might bring an answer or hint. Bottling up things might only create more pain.

Showing single comment thread. View the full conversation.