- Ramesh Ramakrishnan
- United Kingdom
Founder, RR marketing advisory
Acquiring something new or different seems to be easier than doing something new or different
As human beings, we've developed because of our interest in acquiring something different & new but we get stuck when we have to do something new or different. Is it because we were trained to be risk averse, good at something, be unique, fit into different streams of standardised paths(engineers, doctors, teachers...)?
In addition to various other points, I believe one key issue is when we face an challenge or a new task that we've never done before, one of the stumbling blocks is that we look at how different it is and what all we don't know, we don't look at the similarities by drawing analogies, which gives little bit strength. Entrepreneurs like the situation of taking a problem and solving it, the only difference is it tends to be a BIG problem for them and a large set of people hence the value is transformational, whereas others solve problems in their daily lives and at work which tends to be a tactical problem for them and few around them, hence the impact is incremental or marginal.
Companies don't let you handle transformational issues internally because it upsets the standardised way of doing things, they tend to allow incremental ones, then comes a transformational start-up company and then the big company tries to acquire the start-up and overtime the start-up will get standardised. We've seen this time and again. Hope the next generation approaches this differently. Transformational marketing, HR, Sales, etc and basically 'Transformational Human beings'.