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Christine Pawlowicz

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A viral campaign to spread awareness about other cultures and ways of being.

I want to help start a viral campaign that highlights human experiences from around the world. For example, selecting one of the examples provided in these videos, and creating a small media package to be virally distributed to the general public. It could include images text and video hosted online, accessed through a QR code distributed in a manner to be determined. (Cards? Coins? Posted on walls?)

I just get the feeling that spreading awareness through concentrated, carefully selected examples might do some good. Might inspire some people to reach out, to change how they think, or even simply start thinking.

Thoughts?

Topics: culture
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    Apr 6 2013: Can we really control whether something goes viral or not? Doesn't that happen spontaneously when the public really likes something, and they tell their friends about it, or the newspapers talk about it, or the TV news?

    I would think there's already oodles of stuff like you mention already on the Web.

    It seems to me it might be smarter to analyze why certain stuff goes viral, and then try to apply that to your project. For instance, why did the music video "Gangnam Style" go viral, with hundreds of millions of hits? If you can figure that out, maybe you can apply it to your project.

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