TED Conversations

Founder, RR marketing advisory

This conversation is closed.

Companies, mainly leaders, need to take a bottom-up approach with employees in order to succeed in future

In the future leaders, managers, marketers, HR will have a different challenge or opportunity with each employee building his/her own brand and amplifying their views in the spheres of influence, these members will find it difficult to ‘manage’ human resources, they have to start thinking about how to make the company relevant to these resourceful humans so that they embrace the company objectives and convey the messages in their spheres of influence. The tables are turning, companies that are moving away from hiearchy to wirearchy will survive in the future as they will be agile, resourceful with crowdsourced insights.


Showing single comment thread. View the full conversation.

  • Apr 9 2013: I believe the connection between the 2, hierarchy vs. "wirearchy" is that one depends on the other until a certain point. There is a level of disconnect at one point or another with the individual who is promoted into the hierarchy from the mass majority or entry level. There is also a level of admiration and drive from the entry level toward the hierarchy until a certain point, in which the driving force now becomes the fuel for himself.

    The small group of elite who hold executive positions, subconsciously, along with added responsibility within their position create this environment of inferiority and believe that their talents have gotten them to their position to make the right choices. At some point you believe that your strengths and those of the fellow colleagues in his/her elite group can come together to make the right choices for the company. If you have a group of like minded people with the same responsibility you are not adding variables to your choice making process. In turn you will mostly have the same views and agree with a lot of the same idea's. Although it is their responsibility to make choices, you must also realize that the level of education and idea spread amongst the younger entry level employees are still at a stage being exercised to their fullest capacity.

    There will always be the cycle in which one generation is gone, the new will replace. The entry level or "bottom" should be able to openly continue to exercise their creativity amongst the hierarchy. The point is to break the cycle and to create variety in a controlled organization within the company. In no way allowing the bottom to make choices is the answer, but creating a gateway for their ideas to be filtered through and acknowledged is.

    There is no point to diminish the 2 way street in which ideas are spread. It is known that the best method of creativity drives the force in innovation which in turn is success.
    • Apr 9 2013: Agreed, 2 way or multi-way is the future. An example here is what happened at Kodak( http://futuristcmo.com/category/organization-culture/ ) , of course there are many other examples. As human beings we aspire to achieve something and hence have a drive to get there, and during this path we are happy to listen, learn, change. But the moment we achieve something and our credibility increases, we hesitate trying new things, because of the fear of failure and its impact of our so-called credibility.
      The other angle to it is the elitism, like-minded group points you mentioned, these aspects give people some sort of comfort in order to shield the forces of change. I strongly believe that in the years to come, investors will not only look at the strength of the management team in order to steer a company forward but also will look at the systems within a company to allow interaction and also employee satisfaction scores. This will have an impact on long term success of companies, companies can no longer push things under the carpet and the same applies to each employee. Collaborate, give credit, own up and deliver - credit hijacking, blame culture, stalling good ideas from colleagues will not work in future.

Showing single comment thread. View the full conversation.