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Founder, RR marketing advisory

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Companies, mainly leaders, need to take a bottom-up approach with employees in order to succeed in future

In the future leaders, managers, marketers, HR will have a different challenge or opportunity with each employee building his/her own brand and amplifying their views in the spheres of influence, these members will find it difficult to ‘manage’ human resources, they have to start thinking about how to make the company relevant to these resourceful humans so that they embrace the company objectives and convey the messages in their spheres of influence. The tables are turning, companies that are moving away from hiearchy to wirearchy will survive in the future as they will be agile, resourceful with crowdsourced insights.


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  • Apr 6 2013: There are so many factors and variables that I am not sure you can say that. Can you say that Genghis Khan, Alexander the Great, Attila the Hun were failures because they didn't buy into that concept. I have never dealt with a company or whatever that really bought into what we were told would work in B-School. Remember that Stalin had a usable H-bomb before the Great Democracies with all the physicists and great universities. I don't know if Beria was in charge like with their atom bomb. I don't know if they had a list of who to blame or kill if it don't work. There are two ways to motivate people. Only two real ways exist.
    • Apr 6 2013: Hi George

      I like the examples you gave, the type of problems and people mindset many centuries back (Genghis Khan, Alexander the Great...) were so different. Social media and other networking platforms have made people with similar problems connect in mass numbers and the reactions, expectations are so different.
      Also in business there is so much information with people in the field/across departments, whereas senior management sometimes miss out on this information if they are not connected well enough internally. I'm not suggesting that this is the case across all companies, but by having a bottom up approach as well, the information flow becomes 2-way. This approach becomes even more critical to survive in the connected media age.

      • Apr 7 2013: Ramesh I am not disagreeing with what you suggested. I am just feeling that there is not a great deal of listening going on.
        • Apr 7 2013: I know George, agree that there is not a great deal of listening going on. To a certain level thats a problem that most people have, they talk more than they listen, i guess companies and leaders only mirror this habit.

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