TED Conversations

Founder, RR marketing advisory

This conversation is closed.

Companies, mainly leaders, need to take a bottom-up approach with employees in order to succeed in future

In the future leaders, managers, marketers, HR will have a different challenge or opportunity with each employee building his/her own brand and amplifying their views in the spheres of influence, these members will find it difficult to ‘manage’ human resources, they have to start thinking about how to make the company relevant to these resourceful humans so that they embrace the company objectives and convey the messages in their spheres of influence. The tables are turning, companies that are moving away from hiearchy to wirearchy will survive in the future as they will be agile, resourceful with crowdsourced insights.


Showing single comment thread. View the full conversation.

  • thumb
    Apr 5 2013: The short answer is you need to have both the bottom up and the top down.

    Any organization has to perform certain functions or it will not survive.

    Edward Deming was the father of the Toyota manufacturing system and TQM and Lean and indirectly Six Sigma. They are about removing waste from companies process's. Which would include unnecessary levels of management.

    At the other end of the spectrum Apple would not have been Apple without Jobs. John Sculley fired Jobs and the company languished he came back and built it into one of the richest company in the world. Walmart had Sam Walton, Ford had Henry Ford who borrowed the assembly line from meat packing plants, Kiichiro Toyoda borrowed many ideas from Ford in Toyota's manufacturing.

    I agree bottom up is an imperative.

    There have been some tremendous sucess stories of this being implemented in goverment.
    • Apr 5 2013: Thanks Pat

      I agree that it has to be top down and bottom up, considering that top-down is already there, I was emphazing on bottom-up to complement top-down. There are many names in the industry like Steve Jobs, Henry Ford who have built up a company and its reputation, perhaps they wanted to build a great product or company, that's what they are passionate about. Some leaders don't have that intent or capability, they are more keen on building their reputation or short term goals and hence not ready to listen to anyone around them, thereby creating a 'negative vacuum' as I mentioned below.
      I believe a bottom-up approach with some voice, can help break through these 'negative vacuum' areas around leaders, which is only good for the company.
      Its refreshing to hear about such success stories in government.
      • thumb
        Apr 5 2013: There has to be a vision/goal. Managers typically do not have the vision/goal. Anything persistently negative is not inherent in any business management, that is simply not true.

        Some of the leaders do cross over from being interested to being interesting which is a problem which can create conflict. The best way to manage anything is by using the scientific method which means managing with metrics. When you do this is removes bad emotion from the process.

Showing single comment thread. View the full conversation.