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Founder, RR marketing advisory

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Companies, mainly leaders, need to take a bottom-up approach with employees in order to succeed in future

In the future leaders, managers, marketers, HR will have a different challenge or opportunity with each employee building his/her own brand and amplifying their views in the spheres of influence, these members will find it difficult to ‘manage’ human resources, they have to start thinking about how to make the company relevant to these resourceful humans so that they embrace the company objectives and convey the messages in their spheres of influence. The tables are turning, companies that are moving away from hiearchy to wirearchy will survive in the future as they will be agile, resourceful with crowdsourced insights.


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    Apr 5 2013: Again we revisit Marxism where the value of the product is in the craftsmen. Where that may have been true in the 17 and 1800's it is not even a consideration now. The roles of the top and the bottom are nowhere near. At the bottom it may be my task to put in the right taillight ... my supervisor is in charge of all head and tail lights ... his boss watches all lighting interior and exterior ... his boss manages electrical systems ... etc

    A CEO meets with finance, personnel, administration, operations, advertising, transportation, etc ..

    To the best of my knowledge only Henry Ford and Lee Iacocca were the only two heads of motor companies who ever made or designed a car.

    I find it refreshing to watch Under Cover Boss at times. The big cheese goes into the field and the trainer usually says he is not suited to perform the task and would not hire him/her.

    It is hard for a boss to hear what they really need to hear ... most tell them what they think he wants to hear. Some bosses are egomaniacs ... would you tell Donald Trump the truth probally not because he is a micromanager with a super ego and in essence you would be telling him he was wrong ... check your resume first.

    Industries like armies run on the strength of the first line supervisors and their ability to relate, listen, communicate, and direct the crews. It is these supervisors that must have a line of communications up to decision makers at the production level manager ... it is his/her job to sell it and get it funded.

    The additional problem is unions ... any changes must go through negoations. Union had a purpose and were needed early on. They fought management and now unions are mostly management themselves.

    Going from the bottom up has proven there is no structure and therefore falls apart rapidly. The bottom cannot fund the operation ... only sees to the product ... lacks marketing ,,, transporting ... etc ...

    It has been tried .. and failed.

    • Apr 5 2013: Thanks for the note, Nice point on craftsmen.

      Regarding yout point on Donald Trump and similar people: the issue is that such people create an atmosphere of what i call 'negative vacuum' around them, which is no one dares to bring negative news to them, if they do they either get fried or fired! So over time the real issues are not dealt with and things are pushed under the carpet till its too late or it explodes.
      Fro, the bottomup approach i meant, people getting their opinions and issues out instead of being blocked by the 'negative vacuum', they may not be in a position to make the decisions like you mentioned, but tostart with, they should have a voice and that will ensure they get a response.
      Yes most of the unions have lost their focus in terms of what they stood for, either management has infiltrated the unions or union top people have been bought out or just acting on their own interests/ short term goals.

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