TED Conversations

Tarun Mahani

Curator, TEDx

This conversation is closed.

The Danger of Celebrity Endorsements of Brands

Paying celebrities to endorse a brand is dangerous territory. This isn’t a new revelation, but brands still shell out massive amounts of money to have the “it” celebrity of the moment appear in ads and say how great the brand is.

The latest celebrity brand endorsement gone wrong story (Lance Armstrong admitting to Oprah Winfrey that he used doping to win all of his Tour de France titles) reminds us once again how risky it is to pay to attach a celebrity name to a brand name.

The list of celebrity endorsements of brands that have gone terribly wrong for the brands is long. Here are a few:

Tiger Woods and multiple brands
Madonna and Pepsi
Kobe Bryant and McDonald’s and Coca-Cola
Michael Vick and Nike
Michael Phelps and Kellogg’s
Kate Moss and Chanel and H&M
O.J. Simpson and Hertz

Share:

Showing single comment thread. View the full conversation.

  • Mar 16 2013: Professor Robert Cialdini tells us that this is a technique that can be very helpful in selling our products. He is often discussed in introductory psychology courses. This pscychologist has written two books for the public.
    • thumb
      Mar 16 2013: GL , sir can you please ellaborate the psychological points or tell more the books ...

Showing single comment thread. View the full conversation.