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Being considered a geek or being geeky seems to be popular now. What changes over the past decade or so have made this possible?

I have been a geek my whole life. In the 90s, I saw many people teased (including me) for having geeky interests, but now geek culture seems much more warmly embraced. What has changed to make this true?

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    Mar 13 2013: People realized

    geeks = smart = tech job = $$$ = in their interest to befriend you

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