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How can we best engage college students in the idea of learning instead of just getting a degree?

I work at a 4 year, public university and I see a great deal of students who come to school to get their degree (which they equate to money/success) and do not care about learning. What are your thoughts on the best way to engage them in the actual process of learning. I have my thoughts, but would love to hear my fellow TEDsters thoughts.


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    Apr 10 2013: Another thing students must understand is that teachers are doing a job. They are trying to build up their credentials so they can get the next big promotion. How students "feel" about the teacher is not high on the list of criteria for promotion. The teacher has to write and get published, has to show initiative, leadership, personal excellence. Teachers are not there to pander to the needs of every slow or lazy student. Kids have to be self motivated and self directed to learn.

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