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How can we best engage college students in the idea of learning instead of just getting a degree?

I work at a 4 year, public university and I see a great deal of students who come to school to get their degree (which they equate to money/success) and do not care about learning. What are your thoughts on the best way to engage them in the actual process of learning. I have my thoughts, but would love to hear my fellow TEDsters thoughts.

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    Apr 10 2013: When I started back to college @ 38 yo, I was interested in metallurgy and welding, after completing a one year program I moved on to an associate of applied science. Along the way I picked up an associate of liberal arts. When I moved to a four year university I designed my own program through University studies. I took writing classes, communication and journalism, fine art, and English. What surprised me was what I didn't know but needed to before I started into any new course of study.

    I think all schools need to take student feedback more seriously. Students need to be prepared for the rigors of college from K-12. I read a lot of student papers which demonstrated very poor grammar and poor organization skills. Colleges have to provide more of an educational "experience" if they want students to have a zest for learning. It's also a good idea to point out that knowing a little about a lot of fields helps you navigate in society. Where learning everything you can about one field will help you earn a living. Both are necessary.

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