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How can we best engage college students in the idea of learning instead of just getting a degree?

I work at a 4 year, public university and I see a great deal of students who come to school to get their degree (which they equate to money/success) and do not care about learning. What are your thoughts on the best way to engage them in the actual process of learning. I have my thoughts, but would love to hear my fellow TEDsters thoughts.


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    Apr 8 2013: Teachers today primarily do the following mistakes.

    Mistake #1:
    “Their goal is to increase knowledge.”

    Mistake #2:
    “They Assume that Knowledge = information.”

    Mistake #3:
    “Conduct a quiz, and we’re done!”

    Every Teachers Goals should be:

    1. Change performance, not just knowledge
    2. “Teach” through realistic experience, not just information presentation
    3. Win learners’ attention and respect with challenging activities, not just bling

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