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How can we best engage college students in the idea of learning instead of just getting a degree?

I work at a 4 year, public university and I see a great deal of students who come to school to get their degree (which they equate to money/success) and do not care about learning. What are your thoughts on the best way to engage them in the actual process of learning. I have my thoughts, but would love to hear my fellow TEDsters thoughts.

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    Apr 8 2013: Education in our day and time has a distorted meaning to what it actually is. People who study and research things that they are passionate about do it out of curiosity and are driven by finding the answers, while degrees and careers are driven by working and earning a living. To be able to get a job, we require a skill, and thats where what why we choose to study further most of the time, thought we also find when we are studying that there are people who continue studying most of their lives where money plays less of a role than the satisfaction they get from finding answers to their questions!

    I feel that it is some kind of a culture, since companies mostly use degrees as a yardstick for hiring a person so that they certainly have the skills to do the job, yet during interviews, we find that outstanding companies tend to find people with the skills as well as the passion that they require for future development and long term goals!

    I write a blog about many things, and if you see the following link you may see my views on what i feel about the learning process: http://thinkrandomness.blogspot.com/2012/04/everyone-is-scholar-and-teacher.html

    Thanks
    Yusuf

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