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How can we best engage college students in the idea of learning instead of just getting a degree?

I work at a 4 year, public university and I see a great deal of students who come to school to get their degree (which they equate to money/success) and do not care about learning. What are your thoughts on the best way to engage them in the actual process of learning. I have my thoughts, but would love to hear my fellow TEDsters thoughts.

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  • Mar 31 2013: I think it's more of a cultural thing... I'm a first generation student and my initial reasoning for getting into college was based on bettering my life (money/success). That's just what you did to have a better life...

    As for how to engage the process of learning, I'd have to agree with Mark on this. Some of the classes I learned the most in were taught by professors with the highest expectations. Each professor tailored their class to test for understanding, not memorization and regurgitation.

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